How to Bid


i.      The 2021 Callaho Online Auction | Winter Edition is open for registration. Click on Register/Login and fill in the form to create your account.

ii.      An email will be sent to you to activate your account. If the email is not immediately in your inbox, please check your junk/spam folder and click activate.

iii.      You are now able to login and peruse the catalogue, relevant information and videos pertaining to the collection, as well as familiarise yourself with the auction process, aftersale services and the terms and conditions.

iv.      Bidding on all the horses listed in the catalogue will open from 09h00, Tuesday October 12th   

v.      The collection has been divided into 2 groups of 11 horses each, in the same order as the printed and online Callaho catalogue.

vi.      Bidding on each group of  horses will close, one group per evening, over two evenings from Friday 15th of October until Saturday evening 16th of October.

vii.      Bidding on individual horses will close sequentially (staggered), one lot at a time, every 10 minutes, from 18h30 onwards.

viii.      Each horse’s profile will indicate time remaining before bidding closes.




  • Lot 01 to Lot 11closes from 18h30 - 20h00, Friday, October 15th  
  • Lot 12 to Lot 23 closes from 18h30 - 20h00, Saturday, October 16th  


ix.      If a bid is entered within the last remaining 5 minutes before the specified closing time, then a new 5 minute bidding extension opens, commencing from the time the last bid was placed. If no further bids are placed within 5 minutes, bidding will close. This does not have a knock on effect on the next horse scheduled to close.

x.      Registered bidders will have their own dash board from whence confidential bids may be placed.

xi.      To place an offer on a horse, click on the desired horse’s profile block with your next bidding increment and click “Place Bid”.

xii.      An email notification will be sent confirming your bid. From your user dashboard under “My Bids” you will be able to follow the horses you have placed a bid on. The horse’s profile block remains green while your bid stands as the highest offer.

xiii.      Once your offer has been counter bid, you will get an email notification that you have been counterbid and have the option to bid again. The horse’s profile block will return to white.

xiv.      Bidding on riding horses will start at R70 000. 

xv.      Bidding on broodmares will start at R40 000. 

xvi.      On closure of the bidding, the last bidder will immediately be informed via e-mail that their bid has been accepted




Last year we teamed up with the ladies from HQ to bring you everything you needed to know about the 2020 Callaho Online Auction. 

We spoke about:

  • The Horses  
  • How to Bid 
  • The final minutes to securing your horse and more 


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